How systematic listening and community feedback can help us better respond to COVID-19
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In February 2021, a new initiative was launched by WHO EMRO to assess and understand current practices and challenges to systematically listen to communities and respond to their feedback, provide the support country offices and partners need and discuss and agree on a joint way forward. The momentum to support vaccine uptake and roll out was leveraged to strengthen the social listening and community feedback approaches already in place, share lessons learnt, ensure peer learning within the region and find solutions to challenges to listen and respond to communities.
Please note: These materials were launched on 26/04/2022.
Course overview:
This package can be used by anyone involved in social listening and community feedback efforts, both on the regional, as well as the country level, who would like to organize a workshop series on social listening and community feedback. The lead facilitator of the workshop series should have a good understanding of the different ways to capture, analyse and use community insights. The series has a focus on COVID-19, but can easily be adapted to any other public health context.
Course contents
Module 1:
By the end of this module, you should be able to: explain terms like Infodemic Management, community feedback, social listening and RCCE in their own words; define the four global RCCE strategy for COVID-19 in their own words; illustrate the different stages of a feedback cycle in the context of social listening and community feedback.
Module 2:
By the end of this module, you should be able to: identify the different channels for online social listening and community feedback; list the advantages and disadvantages of online listening and engagement; analyse the given case study on online listening in Afghanistan according to the best practices of social listening and community feedback; analyse the given case study on social listening insights from Egypt according to the best practices of social listening and community feedback.
Module 3:
By the end of this module, you should be able to: identify the different channels for offline Social Listening and Community Feedback; list the advantages and limitations of offline Social Listening and Community Feedback; analyse the given case study on Oxfam’s Community Perception Tracker in Lebanon according to the best practices of social listening and community feedback; determine the tools which can be used for capturing, coding, analysing, and acting on community feedback using IFRC package.
Module 4:
By the end of this module, you should be able to: assess ways to act on community feedback and close the feedback loop; implement methods to tackle rumours and assess misinformation based on the UNICEF Vaccine Misinformation Guide; analyse the case study on RCCE and AAP coordination in Afghanistan according to the best practices of social listening and community feedback.
Final Assessment
