How to Boost Lead Generation with SEO

Who is this сourse for?

This course is for anyone who wants to develop an understanding of converting traffic vs non-converting traffic. Learn exactly how to look for keywords that have high buying intent so you can create content and attract leads at the bottom of the marketing funnel.

What you’ll learn

Learn about keyword intent and what this means for your content strategies and conversion rates. You’ll learn how to use Semrush’s Keyword Magic Tool to find keywords that are at the bottom of the funnel and have a better chance of converting.

The Do’s and Don’ts of Lead-Generating SEO

Learn why the majority of content produces little to no qualified leads and how you can effectively build an SEO strategy that will actually attract leads at the bottom of the funnel.

Problems with a Traditional Keyword Research Approach

Discover why traditional keyword research tactics are flawed and what you can do to focus on prospects with a high buying intent.

Pain Point SEO

Learn how to save time and avoid chasing traffic. Get to know Pain Point SEO and how to use this strategy effectively when doing keyword research.

Implementing Pain Point SEO: SaaS Industries

Learn how to use the Pain Point SEO framework within Semrush’s Keyword Magic Tool. Devesh and Benji use a hypothetical SaaS company to lead you through this lesson.

Implementing Pain Point SEO: Service Industries

In this lesson, Devesh and Benji lead you through the Pain Point SEO framework within Semrush’s Keyword Magic Tool, this time using a hypothetical service business.