How to Create Everlasting Experiences Through Gaming
Develop your worldbuilding skills and bring your brand to life through immersive storytelling and transmedia experiences with this online marketing course from D&AD.
Who is the course for?
This course is designed for creatives that want to tap into the power of gaming for their communications, marketing, and advertising.
No matter what part of the creative process you handle, this course will guide you through how to harness gaming and use immersive storytelling to enhance your audience connection.
If you want to deepen your understanding of this subject, you may be interested in these courses. They’re from the same provider and share the same overall subject matter and learning outcomes. Access them here:
Explore and Understand the Gaming Industry
How to Understand the Gaming Audience
What will you achieve?
By the end of the course, you‘ll be able to…
Explore the skill of world-building in gaming
Identify where cross-channel storytelling can enhance an experience
Investigate where experiences can be enhanced through the power of gamification
Produce a creative brief based on the principles used across gaming
