How to Get More Customers with Your Small Business Website with Wes McDowell
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Discover exactly what you need to include on your website to attract and engage more prospective customers. This free course from Wes McDowell walks you through the process of structuring your website content to improve conversions.
Who is this сourse for?
What you’ll learn
The Important Roles of SEO and Persuasion on Your Website
In this lesson, you’ll learn about the two most important factors to be thinking about when planning a new website for your business.
Creating a Persuasive Page Your Customers Will Love
In this lesson, Wes walks you step-by-step through the process of creating content for the pages that will be the most important for your SEO and your customer conversions.
Uncovering Your Most Profitable Keywords
In this lesson, Wes explains how to find the right keywords that will be the most profitable for your business.
Layering Your Keywords
In this lesson, you’ll learn how to layer your keywords into the pages you’ve created in a natural, easy to read way.
Supercharge Your SERP Listing
In this lesson, Wes shows you how to strategically balance keywords and persuasive messaging when optimizing your pages’ meta title and description.
