Illustration for Animation Projects and Video Games

Concept art is about selling an idea, both visually and conceptually. It’s a piece of art that shows the full spectrum of a project, from its wonderful aesthetic to its powerful story.

In this online course, Jean Fraisse—art director for animated feature films at the Huevocartoon studio— teaches you how an art director thinks and works so you can create successful concept art for your own projects.

Start by getting to know Jean and his unconventional career path in the world of character design and concept art. Learn about some of his influences to help you understand the role of the art director within a project.

Learn about the role of an art director, looking at how they explore and analyze, then search for references, character styles, and concepts to shape your ideas.

Once all these elements have been conceived, define visual guidelines for your project to help you weave a story through images.

Create your concept art by dividing the process in two: first, the sketch and basic structure, and second, the colors and finishes of your story.