Innovation and Entrepreneurship

What you will learn

• Identify entrepreneurial ideas with entrepreneurial thinking (entrepreneurial mindset, motivation, & behavior), seeing (industry condition, industry status, macroeconomic change, & competition) & acting (value innovation & opportunity identification).
• Create innovative business models to effectively design value propositions, assemble and lead a well-comprised team, pursue big ideas that really matter to customers, and craft a financial model that minimizes risks and maximizing your success.
• Explore the marketing of innovations by learning tactics to gather marketing research and customer intelligence, understanding the need for adopting a customer-orientation, and applying marketing strategies to dynamic environments.
• Build financing strategies with an understanding of short-term finance alternatives, capital structures, cost of capital, sources of entrepreneurial capital including angel investors and venture capitalists, and alternative sources of capital.