Intro to Marketing: Fundamentals of Marketing
Learn the core principles of marketing, how to build communications plans, and understand the importance of brand identity with the IDM.
Who is the course for?
This marketing course is designed for anyone looking to enter a career in marketing and covers the fundamentals to get started in the industry.
It’s also suitable for existing marketers wanting to refresh and improve their skills and knowledge.
These courses from the same provider can help further your knowledge:
Introduction to Marketing: Omnichannel Marketing and Analysis
Introduction to Marketing: Understanding your Customers
What topics will you cover?
The Core principles of marketing
The fundamentals of communications planning and example communication plans
How to write a brief and what to include
Managing creative assets
Brand Identity
Visual and linguistic creative assets
Basic Marketing maths
What will you achieve?
By the end of the course, you‘ll be able to…
Apply the fundamentals of good marketing in your context
Apply and analyse the use of brand guidelines
Learn how to write great briefs, crucial for any marketing campaign
Calculate a range of metrics you can use to optimise your marketing campaigns
Understand the importance of putting your customer at the heart of what you do
