Introduction to Digital Marketing – Digital Marketing Course
Identify the core principles and purpose of digital marketing and discover how to implement a successful digital marketing strategy with digital marketing experts from the Digital Marketing Institute.
Who is the course for?
This course is primarily designed for those in traditional marketing careers who are looking to update their skillset, recent marketing graduates, entrepreneurs and small businesses owners, anyone looking to pursue a career in digital marketing and those hoping to implement an up to date digital strategy for their company.
What topics will you cover?
Channel planning
Connecting with the customer
Purpose of content marketing
Buyer personas
Inbound channels: Content and social media
Inbound channels: Search engine marketing
Inbound channels: Email and affiliate marketing
Outbound channels: Display and video advertising
Web design and website optimisation
Importance of User experience (UX)
Analytics fundamentals
Becoming a strategic thinker
Digital strategy fundamentals
Executing a digital marketing strategy
What will you achieve?
By the end of the course, you‘ll be able to…
Identify the core principles and purpose of digital marketing
Identify the key considerations for ensuring optimum performance across different digital channels
Use the Buyer’s Journey to understand how to engage an audience effectively
Distinguish between the key steps for setting up an effective social media marketing campaign
Differentiate between the key components of SEO
Distinguish between email strategies for acquiring and retaining customers
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