Introduction to Personal Storytelling
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Learn to get your clients’ attention and captivate them through storytelling
To reach your professional goals, creative talent, top academic qualifications, and a dream portfolio alone are not enough. The greats are all charismatic narrators able to present their ideas and projects in a persuasive, emotional, and unforgettable way.
In this course, storytelling expert Antonio Núñez teaches you to use the five most common personal stories among creative professionals to learn to get comfortable selling your projects, captivate your audience, and help them see the value of your professional services so that they’re willing to pay you what you’re worth.
As an introduction to the course, Antonio tells you a personal identity story about where he was born, his upbringing, his vocations, studies, and career so far. He also talks about the writers, filmmakers, architects, and politicians, among others, who have inspired him.
Explore how a personal story can be used as a tool for connecting with and persuading listeners, then look at some of the many mediums that can be used.
Move on to take a look at the differences between an incident, an event, an action, and static data, the importance of causality in order to connect events, the story arch, and typical ways to organize information to generate a plot. Antonio also explains the importance of conflict and narrative tension as a focal point and learning curve within the story.
Learn about the power of narrating with the five senses and knowing which emotions you want to evoke while writing. Next, discover all about “magic items,” one of those crucial details that help the protagonist overcome a challenge or conflict they face.
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