Introduction to SEM: Create Google Ads from Scratch
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Learn the basic principles of SEM to create and optimize paid campaigns
Whether you want to expand the reach of your products, funnel segmented traffic to your website, or get a quick return on investment, SEM can boost your marketing strategy for robust results. In this online course, digital marketing specialist Francesco Orlandino teaches you the secrets to Google Ads to create and optimize your SEM campaigns.
Learn about the basic concepts and trends of Search Engine Marketing (SEM), along with the most useful tools for creating a campaign from a business perspective. Francesco also shows you how to optimize SEM campaigns and scale them over time.
Meet your teacher for the course, Francesco Orlandino. Hear about his background and his career in digital marketing, along with some of his biggest influences.
Learn what SEM is, its characteristics, and how it differs from SEO. Then, discover what a Quality Score for an ad is, Google’s ranking criteria, and visibility techniques. Take an in-depth look at cost models, focusing on the CPC.
Dive into Google Ads and see how to create a search marketing campaign, identifying the parameters to consider and covering concepts such as ad Groups, keywords or ads.
Time to work on your project: an SEM campaign for a professional in the photography sector. Define the structure of your campaign by identifying the product categories to advertise, establishing ad groups, and selecting keywords. Come up with convincing copy for the ad and decide whether to use Google Editor.
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