Market Research – Fundamentals of Marketing Research
Gain a systematic understanding of marketing research approaches and techniques to make better business decisions. Learn how to validate ideas using market data and develop critical appreciation of challenges in global marketing research.
What you’ll learn
- Develop a systematic understanding of marketing research approaches and techniques.
- Validate your ideas for new business using market data
- Learn how to make better, and faster business decisions through online market research
- Master the entire Market Research process from defining the Objectives and Scope, to delivering accurate and relevant Solutions
The purpose of the training is to provide understanding about the scope as well as a detailed procedure that is to be followed in market research. The training will build capabilities among the learners regarding the identification of the underlying problem, properly defining them and thereby developing research design thereof. The concepts that will be dealt with in the training involve collection methodologies of primary as well as secondary data, measurement techniques and characteristics, reliability and validity and so on. Develop a critical appreciation of the additional challenges arising when marketing research is conducted across borders, its causes, and potential solutions. Learn the latest and greatest marketing techniques from a world-class market research advisor. Learn the tools, techniques, hacks, and quick fixes to resolve all your market research concerns. This course examines the vital role of information and research in global marketing decisions. The key aim of the module is to enable students to understand the value of information, research, and analytics, the processes involved and techniques which can facilitate the collection, analysis and interpretation of marketing data and information. We have created this course by collating our knowledge, experience, skills, techniques, and expertise in the market research, consulting, and strategy domains. We have also included practical and reliable techniques by considering the issues, challenges, and roadblocks faced by analysts, to make the entire process more efficient for you. Market Research is an activity to gather information and collect data to cater in a better way to the customer’s needs and requirements. It is an essential field that is used in many industries around the world.
With the enormous amount of data that we deal today in the market as in industries, government organizations, social media platforms, etc., it would be a plus point if one can develop the skill to sift through it all to provide significant insights and accordingly improve one’s market strategy to cater in a better and more fulfilling way to the targeted consumers.
Who this course is for:
- Marketers Entrepreneurs Product Managers Founders
- Marketers Product Owners Business Consultants Business Strategists Aspiring Researchers or Data Scientists
