Marketing Analysis – Where Theory Meets Practice
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Semrush’s new Marketing Analysis course provides the foundational knowledge necessary to analyze any market and build a surefire marketing strategy.
Who is this сourse for?
What you’ll learn
Marketing Is…
In this lesson, you’ll find out what marketing analysis is and why it’s important for your business.
Quick Marketing Audit
Let’s unwrap the ins and outs of a PEST analysis, why it’s useful, and how to run one.
Quick Marketing Audit. Generations & Social Trends.
How do customers make purchase decisions? Let’s talk about social factors and generational theory.
Assessing the Market: 1
Let’s take a look at industry-level external factors, market size, and market demand.
Assessing the Market: 2
In this lesson, let’s continue assessing the market by looking at market geography and demographics.
Competitors: 1
To better understand your competitors and your company’s advantages, let’s explore the Porter’s Five Forces framework and do some strategic mapping.
Competitors: 2
In this lesson, we’ll consider your competitors in more detail. What is competitor analysis? Who are your competitors? And how do you analyze them?
Customers
In this lesson, we’ll take a detailed look at our potential customers through the process of consumer analysis.
Internal Analysis
Let’s analyze internal factors that can impact your business. We’ll discuss the key characteristics of an organization’s business and resources.
Collect Final Insights with the SWOT Analysis
Let’s systematize all the knowledge we’ve collected and put all the pieces of the puzzle together with the SWOT and TOWS analyses.
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