Marketing Strategy – Online Strategic Marketing Course
Join the experts at Advertising Week to learn how to run effective marketing campaigns with insights on global marketing campaign strategy at Tesla, Mastercard, & more.
Who is the course for?
This course is designed for anyone beginning a career in marketing who would like to learn about strategic marketing thinking, as well as those who have switched careers to work in marketing for the first time.
As just 25% of working marketers have a marketing degree, this course will also be useful to those already working in marketing who have not covered marketing strategy previously.
What topics will you cover?
Understanding marketing strategy
Strategic planning and auditing
The marketing mix
Measuring marketing success
Making a marketing plan
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