McClellands Theory of Needs

Welcome to the most comprehensive and unique course – McClelland’s Theory of Needs.  McClelland’s Theory of Needs’ can prove to be a useful concept that needs to be understood and applied by managers for motivating their subordinates.  Motivation is the set of reasons that determines one to engage in a particular behavior. The term is generally used for human motivation but, theoretically, it can be used to describe the causes for animal behavior as well.

Who should take this course?

This course is for those in Human Resource Department, Trainers, Working professionals, Managers / Supervisors, Team / Project leaders and freshers who are interested in learning this new concept.

Why should you learn this course?

This concept is very useful especially for managers as it can be applied for motivating their subordinates. To know how competency-based assessment is better than conventional IQ and personality-based assessments then this course is for you. This comprehensive course describes this theory through a practical perspective which can be easily applied in your work life.  Many organizations for the past several decades and even today have adopted his ideas.

What do you learn from this course?

• What is Motivation

• Various ‘Needs-Based’ Theories of Motivation

• McClelland’s Theory of Needs

• Characteristics of Each Dominant Motivator Types

• Benefits of McClelland’s Theory of Needs

• What Motivates People

• McClelland’s Theory and Other Behavioral Models

• McClelland’s Experiment of Achievement Motivation

• Basis of Achievement Motivation

• Characteristics and Attitudes of Achievement-motivated People

• What is Thematic Apperception Test (TAT)

• What are ‘n-ach’ Scores

• Steps for Applying McClelland’s Needs Theory

• How to Manage Team Members using McClelland’s Motivators

• Limitations of McClelland’s Theory

How is this course structured?

The entire course is split into several micro modules in video formats.  Each and every basic and advanced concepts are explained using simple English.  Wherever required, real life examples, case studies and worksheets are used to make you understand the concepts in an easy manner. Multiple choice questions are added at relevant modules to test your understanding.   Usage of relevant images / icons and pictures adds value to the content and the entire course is made interesting by animating and highlighting key concepts.

What are the prerequisites for taking this course?

Willingness to learn, uninterrupted internet connection and basic understanding of English is enough for enrolling in this course.

How will you get benefitted from this course?

• You will come to know the what is the dominant motivator in your team members

• What is your dominant motivator

• How this theory can manage and motivate your team and organization

Who this course is for:

• Any student or professional who wishes to learn about basic management theories. Perfect for new managers who want to motivate their subordinates. Also, a great refresher for experienced ones.