MSc Marketing
Learn specialized skills in marketing, from identifying target markets to developing pricing strategies, to attract the right consumers. This course is ideal for startup founders, entrepreneurs, and college graduates interested in business studies. Gain insights on creating customer value and engagement, understanding the marketplace, and analyzing buyer behavior. Discover how to design a customer value-driven strategy and effectively communicate with customers through integrated marketing communication strategies. Explore the global marketplace and sustainable marketing practices. Start your journey towards successful client relationships and business growth with this comprehensive marketing course.
What you’ll learn
- Creating Customer Value and Engagement
- Company and Marketing Strategy: Partnering to Build Customer Engagement, Value, and Relationships
- Understanding the Marketplace and Consumer Value
- Analyzing the Marketing Environment
- Managing Marketing Information to Gain Customer Insight
- Consumer Markets and Buyer Behavior
- Business Markets and Business Buyer Behaviors
- Designing a Customer Value-Driven Strategy and Mix
- Pricing: Understanding and Capturing Customer Value
Marketing programmes teach students specialised skills and information related to identifying target markets, developing pricing strategies, developing services and goods, and implementing promotional approaches to attract the proper consumers.
Course Content
Defining Marketing and the Marketing Process
Marketing: Creating Customer Value and Engagement
Company and Marketing Strategy: Partnering to Build Customer Engagement,
Value, and Relationships
Understanding the Marketplace and Consumer Value
Analyzing the Marketing Environment
Managing Marketing Information to Gain Customer Insights
Consumer Markets and Buyer Behavior
Business Markets and Business Buyer Behaviour
Designing a Customer Value-Driven Strategy and Mix
Customer Value-Driven Marketing Strategy: Creating Value for larget Customers
Products. Services, and Brands: Building a Customer Value
Developing New Products and Managing the Product Life Cycle
Pricing: Understanding and Capturing Customer Value
Pricing Strategies: Additional Considerations
Marketing Channels: Delivering Customer Value
Retailing and Wholesaling
Engaging Consumers and Communicating Customer Value: Integrated Marketing
Communication Strategy
Advertising and Public Relations
Personal Selling and Sales Promotion
Direct. Online. Social Media. and Mobile Marketing
Extending Marketing
Creating Competitive Advantage
The Global Marketplace
Sustainable Marketing: Social Responsibility and Ethics
Customers are dealt with by marketing more than with any other corporate activity. Although we will soon look at more specific definitions of marketing, probably the simplest is this: Marketing is the process of attracting customers and maintaining successful client relationships. Marketing has two goals: to acquire new consumers by offering higher value and to retain and expand current customers by delivering value and satisfaction.
Who this course is for:
- Startup founders and aspiring entrepreneurs
- College graduates interested in business studies
- Product Managers
- Advertising
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