NGO Branding and Fundraising
Learn the basics of NGO fundraising and branding strategies in this course. Network with peers and develop a fundraising strategy for your cause. Perfect for beginner crowd-funders.
What you’ll learn
- Branding and Fundraising
The participants will at the end of the course
Understand the basics of NGO fundraising and its importance
Know of various avenues of raising money for their cause
Understand strategies of approach for different funder types
Know the world corporate and individual fundraising
Get to know of strategies that worked and the ones that did not
Interact with practitioners and career fundraisers
Define a fundraising and branding strategy for their own cause
Learn to use branding solutions while being bootstrapped
Network with peers who can become partners in the long run
Branding in the nonprofit sector appears to be at an inflection point in its development. Although many nonprofits continue to take a narrow approach to brand management, using it as a tool for fundraising, a growing number are moving beyond that approach to explore the wider, strategic roles that brands can play: driving broad, long-term social goals, while strengthening internal identity, cohesion, and capacity. Although the ambitions of nonprofit brand managers are growing, the strategic frameworks and management tools available to them have not kept up. The models and terminology used in the nonprofit sector to understand brands remain those imported from the for-profit sector to boost name recognition and raise revenue.
Nonprofit leaders need new models that allow their brands to contribute to sustaining their social impact, serving their mission, and staying true to their organization’s values and culture.
Who this course is for:
- Beginner crowd-funders looking to learn new methods
User Reviews
Be the first to review “NGO Branding and Fundraising”
You must be logged in to post a review.
There are no reviews yet.