Online Display Advertising in the User Journey – Online Course
Learn to use online display advertising effectively throughout the user journey to drive engagement and deliver marketing objectives, from the experts at Target Internet and The Open University.
Who is the course for?
This course is ideal for those who are interested in increasing their understanding of online display advertising as part of their overall approach to digital marketing.
It will be of particular interest to anyone wishing to further their studies and practical skills in marketing, communications, and business.
What topics will you cover?
The role of online display advertising in the user journey
Ad blockers and online advertising volume
User journey mapping and online display advertising
Ad networks and creative options
Online display advertising targeting options
Keeping iteration and measurement at the core of online display advertising activity
