Online Display Advertising Targeting Options
Improve your online display advertising targeting to maximise your marketing campaign results and benefit your business, designed by The Open University and Target Internet.
Who is the course for?
This course is ideal for those who are interested in gaining an understanding of online display advertising as part of their overall approach to digital marketing.
It will be of particular interest to anyone wishing to further their studies and practical knowledge of marketing, communications, and business.
What topics will you cover?
Understand the role of different online display targeting options for different situations
Audience vs. content-based targeting
The targeting and ad cost connection
Demographic, geographic and device targeting
Topic and interest-based targeting
Retargeting and lookalike audience targeting
Automatic targeting and AI in online display advertising
