PLG for Marketers
What you’ll learn
- What is PLG?
- PLG Fundamentals
- Driving User Engagement
- PLG Key Metrics
- Driving Cross-functional Alignment
Product-Led Growth (PLG) is reshaping how SaaS companies scale by using the product itself as the primary driver of customer acquisition and growth. But, to unlock its full potential, a strong marketing strategy is essential to fuel your efforts. In this course, you’ll learn proven marketing tactics that transform your PLG strategy into a self-sustaining growth engine, driving faster and more efficient results.
In five comprehensive modules, you’ll gain a solid foundation in PLG and discover how to apply it to modern marketing:
1. Learn core PLG concepts to build a strong foundation.
2. Explore PLG’s unique advantages. Compare PLG to traditional marketing-led and sales-led approaches, using real-world examples from top-performing companies.
3. Dive into the PLG funnel to understand how to engage users from awareness through retention.
4. Learn to track success with key metrics like product usage, activation rates, and customer lifetime value.
5. Master cross-functional alignment across marketing, product, and sales teams, empowering you to create content and campaigns that drive product-led engagement.
Whether you are new to PLG or aiming to optimize an existing strategy, this course delivers actionable insights to accelerate growth, increase efficiency, and build a more customer-centric SaaS marketing approach. Join us and take the next step in your PLG journey!
Duration: 70 minutes
Who this course is for:
- Intro course to PLG tactics for marketers
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