Principles of Service Management
Discover how service management can help you to better serve and understand your customers with this online course from the Hanken School of Economics.
Who is the course for?
This course would be particularly relevant to business professionals and managers interested in the potential of adopting a service-based strategy, whether their firms are currently operating in an industrial or consumer context, or a manufactured goods or services context. It is also relevant for business students wishing to specialise in service management and marketing.
What topics will you cover?
Week 1 – Service as a perspective on business
Week 2 – The importance of service orientation
Week 3 – A profitable service business
Week 4 – Managing a service business
Week 5 – From manufacturing to service (logic)
What will you achieve?
By the end of the course, you‘ll be able to…
Identify and understand central theories, concepts and models within service management
Apply relevant theories, concepts and models to common service management challenges
Explore the relevance of and opportunities for service-based thinking in business operations
