PRSM107: Crisis Communication
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Learn the importance of crisis communication in public relations. This course covers crisis categories, preparation, social media usage, and message development.
Crisis communication is one of the many specialized areas or functions of public relations.
This course will specifically focus on the use of crisis communication to protect and defend a company or organization facing a problem or challenge that threatens to harm its brand or reputation.
As a sudden and unexpected serious event, a crisis can fall into four categories: acts of God, mechanical problems, human error, and management decision or indecision.
You may recall examples of crisis in news media coverage of killer earthquakes and tsunamis, grounded airplanes, stranded cruise ship passengers, and senior government officials or CEOs who are fired or asked to resign following adulterous affairs.
If you want to learn to become a professional public relations specialist, it is important to have a basic understanding of the important role public relations has in helping guide a company or organization through a crisis or serious event.
Unit 1: Crisis Communication Introduction
Unit 2: Preparing for a Crisis
Unit 3: Using Social Media During a Crisis
Unit 4: Designing a Crisis Communication Plan (CCP)
Unit 5: Developing Strategic Messages
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