Public Relations – PR Course
Learn how to do PR for your brand and create a PR buzz without paying huge fees. Nia PR School offers a comprehensive guide on writing press releases, building relationships with journalists, and storytelling. Increase consumer confidence, build trust, and boost sales with effective PR strategies. Suitable for brand owners, entrepreneurs, students, and anyone interested in a career in PR. Start untangling the mystical world of PR today.
What you’ll learn
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- Why PR is important
- The Importance of good branding and imagery to make or break a news story
- Founder imagery – with examples
- Getting key brand messages right
- How to write a press release
- Building a story: layers and dimensions
- Over 20 ideas for story-telling, adding layers and dimensions to press stories
- Planning a PR calendar and activity
- Promoting the Founder of a brand
- Over 25+ real-life press release examples
- Building a journalist target list
- Pitching a press release to journalists
- Gifting journalists
- PR hacks & tips such as embargoed and ‘Sunday for Monday’ stories
- How to collect and keep track of press cuttings
- Asking PR agencies the right questions
- PR during covid
- You receive a black book of contacts to do your own PR
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LEARN TO BE A PR STAR
Nia PR School is a 150+ page document and 20 video segments teaching you everything you need to be a PR STAR
Learn how to write press releases, build relationships with journalists and story-tell
Receive tonnes of real-life case-studies of PR campaigns
Each segment of the Nia PR School comes with a corresponding video
Would you like to learn how to do PR? Are you a brand or founder of a service? Do you want to create a PR buzz? Do you want to avoid paying huge PR retainer fees? Would you like to build more trust in your brand, increase consumer confidence and sales? Do you want you and your company to be famous and seen in print?
BE A PR STAR – LEARN TO DO PR FOR YOUR BRAND?
PR is a MUST HAVE for brands to be credible and build confidence
Do you want to create a PR buzz?
Are you a smaller company or starr up with a small PR budget until you GROW?
Would you like to build more trust in a brand/service, increase consumer confidence and sales?
Do you want you and your company to be famous and seen in print?
Reputation is the biggest company asset. PR is a powerful tool to maintain positive public image, build trust and credibility and increase sales revenue.
Untangle the mystical world of PR by signing up to Nia PR School… publicity coaching
WHO WILL BENEFIT FROM NIA PR SCHOOL?
PR has a reputation for being a mystical “dark art,” but it’s not rocket science and is easy to do once you know how to. You might love to learn more about PR if you are any of the following.
An entrepreneur, CEO or brand owner who would like to learn more about PR and do the role in-house rather than employing a PR or agency. PR firms typically charge high prices , by learning to do PR in-house you can keep ongoing business costs lower.
Are you an entrepreneur, CEO or brand owner who wants to employ an agency but would like to be knowledgeable in PR to ask a PR agency the right questions and make sure you are getting a bang for your buck?
Are you a start-up company, you’ve most likely invested money into creating an awesome product. Many brands forget to think about ongoing costs like PR. You receive knowledge to do PR and save money
Are you a business with a PR recruit who you would like to train up in PR? Fast track their learning with the PR School
Students who are considering an exciting and successful career in PR or someone who loves to learn new things
WHAT WILL IT INVOLVE?
You will receive a PR tool-kit and PR trade secrets to get your brand printed in magazines, newspapers and blogs
Teaches PR essentials such as drafting a press release, providing examples and templates
Gives you insider knowledge on how to gain journalist contacts
Learn methods of approaching journalists and tips to establish and nurture long-term relationships
Plan a long-term media campaign for your company
Learn PR stunts and success stories that have been tried and tested
Discover secret PR tips used by the most successful PR agencies
Create a PR vision for your company – where do you want to be seen and heard?
Brainstorm key messages, sexy and juicy stories that will catch a journalist’s attention
Pinpoint key imagery to catch a journalist’s attention.
Be a PR STAR
Who this course is for:
- Brand owners/business owners
- Entrepreneurs
- Students
- Anyone wanting a career in PR