Qualitative Analysis: Eight Strategies for UX Professionals
Learn how to effectively analyze qualitative data and gain deeper insights with this course. Discover strategies and tools to understand users and create value-adding insights for better products and services. Perfect for Service Design and User Experience Professionals.
What you’ll learn
- Become equipped with 8 strategies to do better qualitative analysis
- Identify when you can do more with your qualitative data than to just cluster or label your data.
- Better understand your customers needs
- Creating deeper insights than what is possible if you just cluster or sort your data
What is the secret to understanding users and creating value-adding insight to help you serve them with better products and services?
This question is the question that we will try to answer in this course.
When I ask people I know to be good at analyzing qualitative data what makes them so good at it, I often get a black-box answer.
They are doing something consistently, leading to valuable results, but it’s hard to say what that is. And almost no one seems to be able to explain the process that takes them from raw data to meaningful insight. I believe we can do better than that.
This course is created for the active professional, you have already done a couple of design research projects and are now looking to widen, and deepen, your analysis of observational data.
Ultimately, the key to understanding users and creating value-adding insight is a combination of skill, experience, and the right tools. My ambition is to provide you with those tools in the form of examples and strategies that will open up your analysis to wider interpretations.
By being able to effectively analyze qualitative data, analysts can help organizations to better understand their users and create products and services that truly add value.
Join me in this conversation about how to make better and more meaningful analysis.
Who this course is for:
- Service Design and User Experience Professionals
