Real Climate Action: How to Engage People
Engage with and motivate others to join you in the fight against climate change, using a variety of approaches, in this course presented by EIT Climate-KIC.
Who is the course for?
This course was designed for anyone who is tired of feeling anxious and ready to take climate action for real change. It’s perfect for students, entrepreneurs, innovators, and activists alike.
What will you achieve?
By the end of the course, you‘ll be able to…
Discuss why presenting facts about climate change or using fear tactics often fail to engage, persuade or facilitate behaviour change
Describe why engagement on climate change is far more than a messaging exercise
Apply the Quadrants of Engagement mapping tool to identify where you may have gaps in your current engagement efforts
Explain how psychosocial aspects of climate change, such as conflicts, denial, ambivalence, and cognitive dissonance, mean we need a more empathetic approach when talking about climate change
Create engagement campaigns that take into account all four Quadrants of Engagement.
