Sales and Advertising Ethics in the Fashion Industry
Delve into the advertising and sales practices in the fashion industry and learn how to navigate them ethically and legally with this online course from Bloomsbury Academic.
Who is the course for?
This course is designed for anyone interested in the fashion industry and how ethics dictate its practices.
It will be particularly useful for those in a fashion advertising role or those who work in retail as you learn from top authors V. Ann Paulins and Julie L. Hillery.
What will you achieve?
By the end of the course, you‘ll be able to…
Describe various types of advertising used in the fashion industry in order to distinguish between unethical and illegal advertising and explain how to avoid them in practice
Identify examples of controversial advertising and illustrate their role in promoting products
Identify examples of how companies have used social commentary advertising to promote their causes and products
Identify important factors and ethical issues surrounding the sales transaction, identify common conflicts impacting sales personnel and consider how they may negatively affect the sales transaction
Summarise common consumer complaints concerning salespeople and consider guidelines for writing an effective code of conduct for sales professionals by recognizing the key components of relationship selling
Identify professional organizations available to educate and assist sales professionals to approach the sales transactions to achieve optimal outcome for both the buyer and the seller
User Reviews
Be the first to review “Sales and Advertising Ethics in the Fashion Industry”
You must be logged in to post a review.
There are no reviews yet.