Sales Techniques for Amazon
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Discover how to make profitable sales in the world’s largest marketplace by learning to publish products seamlessly
Over the last few years, Amazon has become the most powerful marketplace in existence thanks to its customer service policy, delivery speed, and competitive prices. In this online course, learn to open your own Amazon store and successfully publish products for profitable results.
Héctor and Gerry are the founders of Algoritmo Consultores, a consultancy firm specialized in online brand development, and your teachers for the course. They’re here to help you launch your project into new spheres using scalable strategies. By the end, you’ll know how to put in place the best strategies to boost your sales and keep your business strong and healthy.
Meet your teachers for the course, Héctor and Gerry. They talk a little bit about themselves and their careers in the world of e-commerce. They also share their main influences and sources of inspiration.
Explore what a marketplace is and how it differs from a regular e-commerce site, as well as its advantages. Learn to design a useful pricing strategy and look at some of the product-promotion options available before creating your first publication from scratch.
Move on to marketplace advertising campaigns and discover two different types: automatic and manual. See some examples of each, starting with automatic campaigns and how to transfer the information to a manual campaign. Your teachers also show you how to get even better results with an optimization process.
Next, learn about how Amazon evaluates seller progress, the key metrics to focus on, and the importance of good product reviews. To bring the course to a close, familiarize yourself with the Amazon Handmade program and its multiple benefits.
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