Salesforce B2B2C Commerce on lightning (with Hands-on exp.)

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A course on Salesforce B2B2C Commerce on Lightning, which hands-on experiences. This course will not only introduce you to Salesforce B2B2C Commerce Lightning but will allow you to configure a fully integrated and functional B2C or D2C Commerce store. Therefore you would also gain hand on experience with this course.

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Course Content

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• What is B2B2C

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  • Different Commerce Models and its applicability in different Business scenarios

  • B2B – Business sells its product or service to another company

  • B2C – Companies that sell their products or services to the consumer

  • B2B2C – Company sells its product or service in partnership with another organization to an end customer

  • D2C – A business or brand sells their products directly to the end consumer

  • B2C2B

  • Partnerships

• B2B VS B2C

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  • Difference between the two commerce models

    B2B For Distributors and retailers

    B2C For end consumer

    B2B Users are buyers

    B2C Users are shoppers

    B2B Guest buying is not generally used

    B2C Guest shoppers are heavily used

    B2B Orders are huge with large quantities

    B2C Orders are small

    B2B Usually distributors/retailers have pre-negotiated contract with the manufacturers

    B2C Shoppers might not have such contracts

    B2B Less no requirements for up-sell/cross sell

    B2C More requirements for up-sell/cross sell

• What Is Salesforce B2B2C Commerce and why to use it

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  • Fast time to market

  • Trusted platform

  • Intelligent experiences

  • Partner ecosystem

• Salesforce B2B2C Commerce Features

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  • Experience Management

  • Store management

  • Cart and checkout

  • Product Discovery

  • Catalog and merchandising

  • Storefront pages

• Configure B2B2C Commerce Store

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  • Commerce Baseline Configuration

  • Configure Shopper Profile and Permission Set

  • Add Remote and Trusted Sites

• Create B2B2C Storefront and Add Storefront Data

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  • Create Storefront

  • Activate Commerce Einstein

  • Configure Navigation

• Managing the Store

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  • Configure Self Registration

  • Configure Guest Access

  • Create and Configure Apex Classes For Checkout

  • SetUp Payment Processing

  • Activate and Access Store

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Who this course is for:

• Salesforce B2B Commerce developers and admins
• Salesforce B2C Commerce developers and admins