“Selling Luxury Masterclass”
Selling Luxury Masterclass is a comprehensive workshop that delves into the world of luxury, teaching participants how to understand, build, and manage luxury brands. This interactive session offers valuable insights and practical examples, allowing attendees to tailor the content to their specific needs. Whether you’re new to the luxury industry or already active in it, this masterclass aims to educate and equip you with the knowledge and skills necessary for success in this exclusive market.
What you’ll learn
- • How to understand the universe of luxury;
- • How to adopt the attitude and behaviour that deliver the values of luxury in customer relationships;
- • How to build a luxury brand;
- • Who is the luxury consumer;
- • The luxury selling ceremony;
- • Luxury brand management;
- • How to discover and feel the importance of personal dimensions in each of the experiences offered to customers;
- • How to improve the quality of services – assess, guide and improve everyday;
- • You will be able to focus on the human and aesthetic dimensions, the pillars of excellence in customer relationship;
- • How to place a luxury brand on the market;
“Selling Luxury Masterclass” is an interactive luxury session that focuses on the transfer of knowledge through exchange of experience. The workshop is structured in five sessions, focused on case studies, examples of good practice and analysis, thus giving participants the opportunity to adapt content to their specific problems and concerns, increasing the usefulness and relevance of each interaction.
“Selling Luxury Masterclass” presents a step-by-step approach to explore the universe of luxury, leading to a better understanding of the luxury product and discovering the luxury consumer. Combining demonstrations and interactive sessions, “Selling Luxury Masterclass” will teach you how to build a luxury brand and how to develop customer relationships in luxury retail, thus giving the experience of a luxury brand.
Who this course is for:
- “Selling Luxury Masterclass” addresses to those who want to be involved in the luxury industry, as well as to those already active in the field – discussing and approaching topics that are essential to better understand luxury.
- The main purpose of this masterclass is not only to inform, but also to educate the market regarding luxury industry. Lack of knowledge and experience is still a sensitive point when it comes to exclusive services and personalized approaches. Therefore, this is an opportunity to take the first step towards providing a necessary methodology for knowledge, which will lead to a better performance in the field.
- Students
- Business leaders
- Marketing
