SEO Growth Strategy and Content Planning

Whether it’s on Google or social media, everyone searches for things online. SEO is the process of understanding how people search for things in order to stay visible and improve your digital performance. Eli Schwartz is an SEO expert who has collaborated with brands like SurveyMonkey, WordPress, Zendesk, Shutterstock, and Quora to boost their traffic and revenue.

In this online course, Eli teaches you how to create a solid SEO strategy to grow your organic traffic and help you increase your visibility in search engines. As the author of the book Product LED SEO, he’ll take you step by step through his process of researching keywords, creating optimized content, and understanding and analyzing traffic reports.

Begin the course by getting to know Eli, an SEO expert, consultant, and your teacher for this course. Hear about his professional background, passions, and interests.

Get an overview of SEO, and understand what it is and why you need it. Learn how to identify your customers and discover what type of content you can develop, gearing it towards your audience.

Next, see how to implement technical and on-page SEO requirements, before creating your site. Then it’ll be time to write and publish your SEO-focused content and wait for users to come, so you can analyze the traffic and plan your optimizations.

Lastly, Eli shows you how to measure SEO progress and understand reports. To wrap up the course, learn some best practices to continue growing and understanding your organic traffic.