SEO II Certification Course
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Learn how to rank your website higher in search engines with HubSpot’s SEO II certification course. This course will teach you technical SEO and analytics tactics, including optimizing for Google Page Experience, conducting a technical SEO audit, creating a website migration plan, and analyzing SEO performance. Note that completion of the SEO Certification or foundational SEO knowledge is required to enroll in this course. Enroll now to level-up your technical SEO skills and continue enhancing your SEO strategy.
Course Curriculum
Google Page Experience and Core Web Vitals
Ranking on Google today involves more than including the right keywords in your content. As Google focuses its algorithms on user experience, SEOs and marketers need to keep this critical aspect in mind if they want their website to be seen. In this lesson, you’ll learn about Google’s Page Experience metrics, including Core Web Vitals, and how they affect a website’s ranking power. You’ll also discover strategies to improve these metrics on your own website and fix common problems to help you rank.
Improving Your Technical SEO
Technical SEO is a key skill that every SEO professional needs to have in order to provide robust services and testing. However, it’s a broad discipline that encompasses many different tactics. In this lesson, you’ll review technical SEO and learn how to improve a website’s performance. You’ll start by learning how to conduct a technical SEO audit, before learning how reduce page size to increase load speed, and limit HTTP requests to maximize page caching. This lesson assumes you have a strong understanding of SEO. Before taking this lesson, make sure you’ve completed the SEO Certification.
SEO For Website Migrations
During your tenure as an SEO, it’s possible your business or client will need to migrate their website. Migrations can take several forms, and the SEO implications can be immense. That’s why it’s crucial to have a plan in place. In this lesson, you’ll learn how to manage the SEO aspects of a website migration and create a migration plan, so the migration is successful. You’ll also read a case study of a successful migration from a real website to help with your future migrations.
SEO Performance Analytics
Proving the ROI of your SEO efforts can often be a challenge in a constantly changing search landscape. In order to run effective SEO campaigns and implement a strong strategy, you need to generate key reports, stay on top of search trends and updates, determine how you’re performing against competitors, and communicate the value of SEO to the people you work with. In this lesson, you’ll learn how to accomplish each of these tasks in order to take your SEO analytics to the next level.
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