Service Marketing and Management for Business
Learn about the 7P’s of service marketing, including product, place, promotion, pricing, people, process, and physical evidence. Understand the unique challenges of marketing services and the importance of customer satisfaction. This course is ideal for students and professionals looking to enhance their knowledge of service marketing strategies.
What you’ll learn
- Learn about Service Marketing Mix, Service Differentiation and Service Marketing Process
- Understand Customer Behaviour and Consumer Perception Of Services
- Learn about Pricing Strategy, New Service Development and Market Segmentation
- Learn Buying Decision, Process Branding Services etc
Marketing is an integral mix of the 4 P’s however service marketing is much more that simple marketing it includes an undivided mix of 7P’s. The 7P’s are divided in two parts the 1st 4 are product, place, promotion and pricing where as the 2nd extended part of service marketing includes people, process and physical evidence.
Service economy is a completely different part of the growing world economy. When you describe a service you cannot define it the way you define a product. Unlike a product you cannot touch, feel, smell and taste a service hence service is an intangible. This is the biggest difference between the two that is service and product. Marketing service is unique as it involves challenges like attaching tangible characteristic to something that is intangible.
The challenges associated with services is important, we understand services marketing in other to market the services effectively and efficiently. The features of services make it unique in understanding it in detail to enhance the work of the services marketing concept. It is very important that we should not take any customer for granted, the survival of any business depend on the customer, it is better companies train their employees well so that they can handle customers in a professional way.
When service firms think of marketing strategies, they usually consider outbound and direct techniques i.e. messages that are sent straight to your prospective customers and clients. The goal, in this approach, is to be persuasive and compelling so that your audience responds to and engages with the service offered.
Who this course is for:
- Students, Professionals
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