Social Media Listening & Measurement Masterclass
Learn about the importance of Social Media Listening and the available tools in the market. Discover different content types and how to use SML to help a brand. Understand Boolean Operators and Social Media Sentiment. Overcome limitations with desk research and generate insightful reports. Join this masterclass by an industry expert to set up a business on a social listening platform and reach PR objectives. Suitable for PR professionals and social media managers. Gain valuable skills and knowledge in the social listening industry. Enroll now!
What you’ll learn
- What Social Media Listening is and why it is important
- What Social Media Listening tools are available in the market
- What are the different content types on social media
- How do you use SML to help a brand?
- What Boolean Operators are
- Understanding Social Media Sentiment
- Dealing with listening tools limitations: desk research
- Combining automation with desk research
- Generating reports
In the Social Media Listening & Measurement Masterclass an expert in the industry will introduce you to:
Social Media Listening & its benefits
Social Media Listening platforms and the technology behind them
Social Media Content Types and Limitations of data API retrieval
The process of setting up a business on a social listening platform for the first time.
Real-life examples of how brands might use social media listening to reach their PR objectives.
Brand24 & Mention: Two leading social media listening platforms
Boolean Operators and search queries
Exclusive Brand24 access for people taking this course
Social media sentiment analysis & coding
Desk research to complement missing data
Generating insightful reports using Google Data Studio, Power BI, pivot tables and others.
At the end of this introductory course, you will be able to set up a business on a social listening platform to help it reach its objectives. You will also be more familiar with the social listening industry and its limitations.
If you enjoyed the course make sure to reach out.
Instructor details
Ahmad is a social listening expert with more than 7 years of experience in media monitoring and social listening in specific. He has a M.S in PR & Corporate Communication and has helped businesses around the world reach their PR objectives.
Who this course is for:
- Public Relations Professionals & Social Media Managers
