Start Your Own Business: Marketing a New Business
Gain the skills to develop a compelling sales proposition that entices your customers to buy into your product or service with this online course from The Open University.
Who is the course for?
Whether you plan to create a full-time venture or part time ‘side-hustle’ alongside a day job
you’re starting a brick-and-mortar business or an online venture
or you plan to utilise established platforms such as Etsy, Amazon and the like, this course will teach you how to get started.
It is suitable for learners at all levels, whether you haven’t ventured into self-employment and entrepreneurship before or have previously run a business and wish to refresh your skills for the current landscape.
What topics will you cover?
Understanding customers’ motivation
Product and brand development
Customer segmentation
Comparisons with competitors
Promotion, pricing and distribution
