The Anthropology of Social Media
Discover the varying uses of social media around the world and its consequences for politics, relationships and everyday life with this online course from UCL.
Who is the course for?
The course is for anyone with an interest in social media and its impact in wider, global contexts.
It would be particularly beneficial to those working or studying within the field of anthropology, as well as those working in marketing, particularly within international enterprises.
What topics will you cover?
What is social media and how should we define it?
Academic approaches to social media and an introduction to anthropology.
The rise of images in communication.
The impact of social media on gender and politics.
The impact of social media on education, commerce and privacy.
The impact of social media on inequality.
What will you achieve?
By the end of the course, you‘ll be able to…
Apply critical thinking to a range of cross-cultural qualitative and quantitative evidence.
Assess social media from an anthropological perspective and conduct mini research projects.
Compare one’s own perspective on social media to those from other cultural backgrounds.
