The DIY PR & Publicity Bootcamp
Learn how to use PR and publicity to boost your business and build your profile. This course teaches you the science of newsworthiness, crafting effective media releases, and engaging with the media. Perfect for small businesses, entrepreneurs, and those interested in a career in PR.
What you’ll learn
- How to use PR and Publicity to build your profile and boost your business
- How to generate FREE media exposure for your business or brand
- How the media works and what makes news (the science of newsworthiness)
- The importance of key messages and how they’re used in media relations
- The role of the media release and the pitch email
- How to write a professional media release
- How to structure and craft a pitch email
- How to create catchy headlines to garner media interest
- What makes a good and bad headline
- How to identify and contact your target media
- Media pitfalls to avoid
- How to maximise media opportunities
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This course will introduce you to the foundations of effective PR and media relations. It will teach you how to engage the media, and generate (FREE!) publicity and media exposure that will help build your profile, grow your business and boost your bottom line.
The course is broken into four sections including:
1. Introduction to PR and Media Relations
2. Media Materials
3. Engaging the Media; and
4. PR Best Practice
After completing this course you will have the tools and confidence to be able to go out and start managing your own PR – and reaping the rewards on your business!
Who this course is for:
- Small businesses or entrepreneurs seeking a cost effective way to build their profiles and benefit their business.
- Individuals seeking an expert’s guide on how to generate FREE media exposure for their business, and how to use the media to help build their business.
- Individuals considering a career in the field of public relations and media.
