The Ultimate Business Course

Save a fortune by avoiding common startup mistakes, a must-have for all new businesses. In-depth and easy to follow.

Our 15-module training course is for anyone wanting to have an in-depth overview of the knowledge and skills required to start and run a business. At the end of the course, you will have your own detailed business plan, marketing plan, sales strategy, brand and identity, social media plan and financial plan.

Our 30-module training course is for anyone wanting to have an in-depth overview of the knowledge and skills required to start and run a business. At the end of the course, you will have your own detailed business plan, marketing plan, sales strategy, brand and identity, social media plan and financial plan.

“I would highly recommend the course to anyone looking to start, or in the initial stages of their business, as it really offers great support and guidance not only from Angela but from the whole group. The course has helped me to be a lot more focused on everything I’m doing, especially in the marketing and sales side, and has given me the confidence and means to be able to start my own business in the near future. See full review here.” – Megan Prendergast, Cheltenham Coworking CIC

Course Outline:

1. Business Set Up
   1.1 Choosing and setting up the basics such as business name, domain name, legal status, bank accounts, HMRC.
   1.2 Choosing your brand, establishing your brand position and message.

2. Vision & Mission
   2.1 What do you want to achieve, why do you want to do what you do, can you do it for 20 years?
   2.2 Crafting your vision and mission statement.

3. Products & Services
   3.1 What are you offering and how much does it cost? Pricing, research, competitor analysis.
   3.2 Packaging products and services into memorable formats.

4. Customers
   4.1 Who are they, where are they, what is their pain?
   4.2 Finding your niche in the market.

5. Marketing
   5.1 Crafting your message – website copy, promotional material, public pitching.
   5.2 Channels to market.

6. Lead Generation
   6.1 Data capturing and lead generation methods.
   6.2 CRM options, data legislation.

7. Social Media
   7.1 Social media principles and techniques.
   7.2 Social media setup and engagement.

8. Financials
   8.1 Basic bookkeeping, pricing, and overheads.
   8.2 Cash Flow Forecast.

9. Website
   9.1 Creating and maintaining a website.
   9.2 Website security, policies, and protection.

10. Goals
    10.1 What do you want to achieve and why?
    10.2 S.M.A.R.T goal setting.

11. Sales
    11.1 Creating a sales funnel.
    11.2 Upsells, downsells and cross-sells.

12. Customer Experience
    12.1 Creating your customer experience map.
    12.2 Keep your customers coming back.

13. Time Management
    13.1 The reality of small business burnout.
    13.2 Creating a time plan for your business.

14. Your Team
    14.1 Building your team with strategic partnerships, collaborating and outsourcing.
    14.2 Identifying and approaching key people for your team.

15. Your Business Plan
    Final touches to your business plan. One page business plan with an action plan.

Who this course is for:

• Startups