Tone of Voice in Copywriting for Brands
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Discover your unique brand voice by exploring copywriting principles and creating a style guide to keep your tone consistent across all mediums
“When we speak, when we write, the words we choose say a lot about us—and they can make a difference.”
Senior copywriter Paul Anglin has a wealth of experience in carefully selecting the right words for all kinds of different contexts, having founded his own copywriting studio and worked with brands including Nike and Microsoft.
Begin the course by getting to know senior copywriter Paul Anglin. Discover the creative career that has led him to work for international brands, along with the influences that inspire the work he creates.
Explore what tone of voice means. Look at why it’s something all brands need to take into consideration, using examples of well-known companies as a guide. Paul then talks through what you can expect from the course.
Begin developing your tone of voice, starting with who you are and your brand values. See how they impact your style of writing before defining your audience. Discover different tools for representing your tone of voice. Then look at the important things to consider when establishing one, from word choice to punctuation and grammar.
Learn how to adapt your tone of voice based on the subject you’re writing about. To finish the course, Paul shows you how to transform your brand voice guide into an easy-to-understand typographic poster.
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