Typographic Branding: Create Memorable Logos from Scratch
|
Learn to develop a soulful visual identity by combining branding and typography techniques
Letters themselves have the ability to transport the viewer, perhaps to a memory, a sensation, or a strong emotion, before having even understood the message behind them. Graphic designer Carlos Mignot specializes in translating concepts and sensations visually through customized typefaces.
In this course, learn to develop a typographic identity for a brand. Carlos guides you through how to choose a color palette and put your ideas into letters to create inspiring logos using Adobe Illustrator. By the end of the course, you’ll have the visual branding resources to present impactful ideas to the client quickly and efficiently.
Start by getting to know graphic designer Carlos Mignot. Hear about his career so far, including how he discovered a way to use typography to enhance the brand identity of various companies, and take a look at his biggest influences in the world of design.
Carlos explains what a soulful brand is and the main strategies for building an inspiring identity. Once you’ve got some ideas, dive into the world of typography by exploring basic shapes and a range of concepts and styles to see how different messages can be conveyed.
Next, put together a branding strategy and learn to translate it to the visual arena by producing drafts of your typographical ideas. Discover how to vectorize your logo in Adobe Illustrator and choose the appropriate fonts for your creative vision.
To finish up, use the concepts you’ve learned to create a branding toolkit with a collection of visual materials for any communication need. Carlos also gives some final tips on wowing your client when presenting your project.
User Reviews
Be the first to review “Typographic Branding: Create Memorable Logos from Scratch”
You must be logged in to post a review.
There are no reviews yet.