Understanding Marketing Basics – Online Marketing Course
Grow your marketing skills and learn to connect your business with your target audience in this digital marketing course from the University of Kent.
Who is the course for?
This course is designed for anyone interested in understanding more about marketing and how to use marketing effectively within businesses.
This may also be of extra interest to anyone studying business at degree level or business at level 3.
If you want to further your understanding of this subject, you may be interested in these courses. They’re from the same provider and share the same learning outcomes:
Business Planning to Grow Successful Companies
Business Management and Leadership
What topics will you cover?
What is Marketing?
Customers and Markets
The Marketing Mix
What will you achieve?
By the end of the course, you‘ll be able to…
Identify the key concepts in the study of marketing.
Compare the key differences between domestic and international marketing
Explain the principles of the marketing mix
