Understanding Research Methods in Business
Learn the principles of business research and make informed decisions on how to undertake research. Overcome challenges, analyze problems, and collect data using qualitative or quantitative techniques. Present your findings in a research report suitable for submission or presentation. Perfect for business students, managers, executives, and researchers. No prerequisites or formal assessments required. Up to 12 hours of learning.
What you’ll learn
- Understand & apply the principles underpinning the business research process and make informed decisions about how to undertake research in a given circumstance
- Examine the challenges faced by people when undertaking research in a business context and be able to identify techniques for managing these challenges
- Gain the knowledge to be able to analyse a problem, undertake efficient desk research and write a problem statement
- Learn how to undertake research using at least one qualitative or quantitative research technique to collect and analyse data
- Present and defend your opinions by preparing a research report suitable for submission to a practitioner journal or presentation to business executives
COURSE OVERVIEW:
This course has been designed to provide an understanding of the principles that underpin good business research. It looks at the research process from problem definition through to project conception and finally, publication of the research outcomes. Users will be introduced to a range of research processes that will inform their choice of research problem, research methodology, research methods and data analysis. This course will also introduce them to the ethical and pragmatic concerns that impact the research process.
LEARNING OUTCOMES:
Upon the completion of this course, users will be able to:
• Understand and apply the principles underpinning the business research process and make informed decisions about how to undertake research in a given circumstance.
• Examine the key challenges faced by people when undertaking research in a business context and be able to identify and employ techniques for managing these challenges.
• Analyse a problem, undertake efficient desk research and write a problem statement.
• Undertake research using at least one qualitative or quantitative research technique to collect and analyse data.
• Present and defend your opinions by preparing a research report suitable for submission to a practitioner journal or presentation to business executives.
TIME: Up to 12 Hours
OTHER INFORMATION:
• No prerequisites.
• No materials distributed.
• No formal assessments required.
Who this course is for:
- Business students
- Managers
- Business owners
- Executives
- Self employed individuals
- Project managers
- Business researchers
