Understanding the Marketing Environment | Free Online Course I Alison
Learn about the five economic trends that affect global trade, and the steps in sales forecasting, market segmentation, targeting and products positioning.
Whether you are just starting out as a sales professional or as a marketing analyst, this free online course will afford you a crucial understanding of the factors that influence a firm?s marketing operations. You will learn the skills of marketing in a borderless economic world and how to properly adapt product positioning in the global market. By completing this course, you will gain the skills needed to become a certified sales consultant.
What You Will Learn In This Free Course
Marketing Research
In this module, you will examine the important factors to consider for effective global business operations and how to craft a successful worldwide marketing program. You will consider the challenges and importance of good marketing research, and how to develop an effective research plan from accurate data sources. You will consider the product levels in customer value-hierarchy, then, the methods for classifying products and services into broad categories will be discussed.
Market Segmentation
In this module, you will learn how to properly aggregate prospective buyers into homogenous groups via the product differentiation strategy. You will discover how to link needs to action, as well as the functions of market product grids in the relationship between buyers, products, and marketing operations. You will examine the methods for classifying products and services. The concept of new product formulation, as well as the major reasons for new product failure, will be elucidated.
Course assessment
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