Using LinkedIn as a Business Tool in 2021 & Beyond
Discover the benefits of using LinkedIn as a business tool and learn how to effectively engage with your target audience. This course is designed for business professionals, individuals in career transition, and college students seeking to maximize their LinkedIn potential.
What you’ll learn
- Discover the benefits of being focused on a target audience when using LinkedIn.
- Introduced to the basics of writing a highly focused LinkedIn Profile.
- Discover the basics of networking on LinkedIn.
- Become familiar with social engagement using LinkedIn.
With more than 720 million people having created a LinkedIn Profile, there must be some value in using LinkedIn. LinkedIn has become much more than a placeholder for a resume. Today LinkedIn is the world’s largest professional networking social media site.
In this course, we will show you the top 6 areas of LinkedIn, which when used properly can create opportunities for your business, or your career. We will help you understand the purpose of using each area and give you insights on the way to use them.
We will also discuss the 4 key tasks (business processes) you need to perform in order to regularly get value from LinkedIn as a business tool. Understanding the best practices of these activities is how you create meaningful business value from your use of LinkedIn. We will share useful ideas for executing these key tasks on LinkedIn so you can generate the value you seek.
I bring my professional experiences using LinkedIn as a Business Tool since 2009 into this class so you don’t need to waste time and energy trying to figure out how to use LinkedIn in your role and focused on your goal(s).
We will wrap up this course with three real-life examples of how other business professionals have successfully used LinkedIn as a business tool.
Who this course is for:
- Business Professionals will get the greatest value from this course.
- People in Career Transition will benefit from this course.
- College Students will get value from this course.
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