UX Introduction
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Learn to analyze digital products to optimize the user experience
If there is something that unites all companies in the world, it is the need to optimize the user experience to obtain better results and reach their goals.
Carlos Heredia, better known as “Strike”, has spent years dedicating himself to the design, creativity, and strategy of all kinds of consumer brands and making UX the foundation on which to build the creation of digital products. In this online course, learn some of the basic concepts of the user experience and discover the key tools to develop a professional UX report.
Begin by learning about Strike’s work, who also tells you about what inspires him the most, his professional career in areas such as design and advertising, and his most important projects.
Dive into the world of User Experience Design, discovering what UX is and what it is not, dismantling some myths and common beliefs. See some of the most important concepts in the field, get a glimpse into the research process, and understand how UX can help both the customer and the business.
Learn to analyze a web page through design and usability patterns. Analyze principles of interaction design, hierarchies, the positioning of elements and components, and web copywriting. In addition, see how to make heuristic evaluations, what it is and how you can take advantage of it for your web project.
Strike introduces you to analytics. Look at how to extract information with some web tools and also with Google Analytics functions to obtain more relevant information.
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