UX UI Design for Landing Pages: Tell an Original Story

Storytelling is such a powerful tool that it can even be applied to the design of a web page. In this online course, design director Juan Mora, who’s worked for brands like Google, Amazon, and YouTube, teaches you how to build a landing page that connects with the public by telling a unique story.

Discover the fundamentals of UX/UI design and learn to use narrative techniques to communicate powerful brand messages. Open your mind and create a landing page step by step to showcase your client’s products or services in a way that is relatable and original.

Start the course by getting to know Juan Mora, who talks to you about his experience as a digital designer and shares his main influences.

Next, dive into the fundamentals of web design. Discover different types of landing pages and learn to identify the most suitable one for each project. Look at the importance of hierarchy, understanding the role that contrast and visual balance play in browsing, and find out how to employ the three-second rule.

Your teacher guides you through how to conduct research based on the analysis of a brief. Organize the content to tell a story on the landing page, then select the ideal typography and prepare a mood board for your project.

Learn the importance of taking into account people’s behavior when interacting with your product and apply this information to the organization of your story. Now it’s time to design! Put all the material into Canva and create your own resources from different elements you find on the internet.