Visual Design

Description

In this mini-course, students learn to analyze and produce effective printed documents, such as technical reports, proposals, and software documentation. To guide their learning, students are introduced to the basics of visual communication design and typography through a series of audio-visual explanations that describe and illustrate key concepts and vocabulary, self-assessments that verify the understanding, and hands-on exercises with individualized feedback that provide opportunities to try out what they learned.

The goal of this course is to introduce fundamental knowledge and skills associated with the design of documents. Rather than delivering prescriptive guidelines or domain-specific rules (which are unfortunately more frequently available to novice designers), this course focuses on introducing students to design principles that are applicable to a broad range of design problems. For instance, instead of presenting guidelines like “The same font should be used throughout the whole report, unless a second font is chosen for headings and tables” (Winckel, Hart, Behrend, & Kokkinn,, 2002, p. 5) or “Title [of a spreadsheet] must be centered and prominent” (Jeter, 2002), this course explains the principles that guide the selection of fonts and how visual hierarchy can be established by controlling visual variables.

In each section, students are introduced to basic visual communication design concepts, vocabulary, and practical issues through declarative instructions that are primarily delivered as oral descriptions supported by visual examples. Both effective and ineffective examples are used to explain and illustrate basic concepts.

Each audio-visual explanation is followed by a small set of self-assessment questions that provide students with immediate feedback relating to the task at hand. This is intended to help students rehearse and verify what they learned in the audio-visual explanations.

What students will learn

Concepts and vocabulary—Students will be able to use the basic concepts and vocabulary of visual communication design to describe the design of documents.

Analysis—Students will be able to recognize and articulate good and problematic aspects of documents.

Production—Students will be able to use typographic variables appropriately to create effective document