Visual Identity Design for Events

Want to discover the key to creating designs that can really impact and mobilize your audience? Graphic designer and art director Alexandro Valcarcel is an expert in finding the perfect aesthetic, typography styles, and shapes to advertise all kinds of events. Join him and learn how to bring soulful events to life using the power of imagery.

In this course, Alexandro teaches you how to develop the key elements of any event. Use these tools to convey its personality and the brand value that connects it with the target audience. Build its visual identity and look at the key methods of adapting your event so it works both in-person and online.

Start by getting to know Alexandro Valcarcel as he talks about his work as a graphic designer and his passion for posters. He shares some of the artists who have influenced his personal style in one way or another, and also explains the course and final project in more detail.

Look at the various components of a poster and their relationship with the design, as well as the importance of experimenting and taking risks to achieve bold results. Alexandro guides you through the process of creating a powerful visual identity.

Learn how to tackle the client brief and conceptualize the overall idea you want to convey. Then, look for references and create a mood board. Compile all the material and information you need to optimize your work and prevent things from getting confusing further down the line.

Now, begin to design the visual identity of your event. First, create the main poster to serve as a guide, then develop the remaining pieces, like programming or physical adaptations such as merchandizing.