Visual Identity Design for Personal Brands
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Learn to convey your brand’s personality by creating the logo and experimenting with typography along with other graphic elements
Understanding yourself as a brand, and discovering what makes this journey unique to you, requires preparation and a methodical approach. Designer Amanda Louisi is here to help you develop a visual identity to enhance your brand’s message as well as how you work.
In this online course, learn to translate your brand’s personality into an exclusive design. Amanda teaches you to create a logo step by step, including a color scheme, typography, and other graphic elements.
Begin by getting to know Amanda and her journey through the world of design, and take a look at some of her most defining pieces to date. She also talks about the artists whose personal styles and working methods inspire her.
Now explore your inner world in order to understand and identify your defining characteristics and their roots. Once equipped with some answers, Amanda shows you how to transform it all into a visual identity that’s truly representative of your brand.
After putting together a mood board, start to draw and vectorize the first drafts of your logo. Create a color palette and define a set of typefaces in keeping with your project. Also see how to create complementary graphics to enrich your piece.
Next, compose your layouts and apply your visual identity to some mock-ups to make sure everything works well or make any necessary edits. Amanda wraps up the course by introducing you to a great way to share your work with the world: a Behance portfolio.
