Visual Thinking: Organize and Present Powerful Ideas
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Design a visual language that communicates concepts in an engaging way, by learning to explore ideas and structure information effectively
By learning to think visually, we can start to make complex problems simpler and thereby overcome them. Design strategist Hermen Lutje Berenbroek specializes in helping individuals and brands solve challenges through visual thinking. He is the founder of Artifizer where he works with clients around the world to develop clear and effective business solutions.
In this course, Hermen teaches you how to structure and communicate your ideas creatively through visuals. Learn how to present concepts and organize information into a poster or simple sketch with the aim of solving an important problem. Are you ready to share your ideas and make the world a better place?
Begin the course by getting to know design strategist Hermen Lutje Berenbroek. Discover the journey that led him to start his own brand where he works with international clients to improve their problem-solving and communication skills. Look at the influences that inspire his career.
Get an introduction to visual thinking. Explore what it is, how you can use it, and why it’s so powerful. Then start thinking creatively with a series of drawing exercises. Develop your drawing skills further by sketching people, poses, emotions, metaphors, and more. Learn to recognize visual frameworks, organize information as images, and turn your drawings into a story.
Make a start on your visual presentation by deciding on its purpose, who it’s for, and what it needs to achieve. Then dive deeper into who your brand’s target audience is, before exploring the challenges they face, and coming up with ideas that solve them. Use sticky notes to map out the different factors that influence your visual and gather everything together to refine your concept. Get feedback on your work before making your final presentation.
Hear Hermen’s practical tips for presenting your final piece. Then, to finish the course, he shares the digital tools he uses to organize and draw information, along with the drawbacks and advantages of each.
