Website Copywriting
Learn how to write effective website copy that impresses your audience. This course provides guidance for small business leaders to build or enhance their websites. Not for those uninterested in online business.
What you’ll learn
- Write effective copy and content for their business website, by using best practice and following tried-and-tested examples.
This course is all about website copywriting: what to write, how to write it, and how to ensure your business’ website copy makes the right impression on your audience.
You don’t need to be (or hire) an award-winning copywriter to get great results with your website. This short course will show you how to write your web copy quickly, confidently and effectively, for each of the 7 essential pages of your business website:
- Homepage
- About Me page
- Services page
- Products page
- Resources page
- Privacy policy page
- Contact page
Whether you’re a coach or a consultant, an author or a speaker, a freelancer or a blogger, a mathematics tutor or a magician, your website will need most or all of these 7 pages – and you’ll need the right words to put on each page. This course will give you the vital copywriting skills required to write your website copy yourself.
Easy-to-follow examples and optional templates are provided to help you write compelling website copy without starting from a blank page every time. For those who prefer to sit and read, we also have an optional companion book that you can use to enhance your knowledge of web copywriting best practice.
Who this course is for:
- This course is designed for small business leaders who want copywriting guidance and to build a strong website, or enhance the one they currently have.
- This course is not for someone who has no interest in building a website or developing an online business.
