When Employees Become Brand Advocates, A Step By Step Course
Learn how to value and capture brand yields with employee brand advocates. This course explores strategies for managing internal influencers and mastering communication with advocates. Gain a deep understanding of the power of employee brand advocates and their impact on brand image, productivity, and profitability. Suitable for professionals interested in workplace modernization and anyone seeking knowledge and solutions for today’s organizations.
What you’ll learn
- How to value and capture yields to brands across the organisation, introducing the new concept of employee brand advocates.
- Acquire a deep understanding of the power and positioning of employee brand advocates for organisations.
- Learn strategies for managing internal influencers over time.
- Acquire effective tools for integrated brand communication and employee brand advocates.
- Understand the inter-relationship between social media and internal, external influencers.
- Master communication with employee brand advocates and develop a strong strategy.
In a world where digital information is a must and where social capital is key to creating meaningful and lasting relationships, businesses rely on employees to carry the brand, as the ‘rank and file’ workforce has more credibility than corporate executives in today’s environment. With this discovery, organisations must focus efforts on cultivating their employee brand advocates while balancing authentic communication.
- We will look at how an ongoing digital revolution is sweeping through businesses all over the globe, bringing new capabilities and efficiencies to the workplace but also creating unique challenges.
- We explore how the organisation needs to adopt a new attitude to brand risk, to become less hierarchical and to embrace new methods of working.
The company-employee relationship matures over time, and it is unrealistic to expect an employee to immediately fall head-over-heels in love with any brand. Staff will not represent a company that they do not understand or do not feel valued by, and the company must work to fully engage employees in all areas of the company before turning them into individuals who can successfully market the brand.
What makes employee brand advocates stand apart is there enthusiastic communication about these experiences, leveraging influence and new collaborative networks. Total employee engagement should be at the center of your company culture ideals, and advancing your brand image, productivity and profitability cannot be done without the commitment and passion of your employee brand advocates.
Who this course is for:
- When Employees Become Brand Advocates is designed for professionals tasked with workplace modernisation.
- It is appropriate for anyone with an interest in innovation, brand/employer brand and employees.
- Knowledge is power, and this course will provide you with a deep understanding of the problems and the solutions in today’s organisation. You can become part of the solution.
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